凌翼

发布日期:2024年05月09日      作者:     编辑:徐余跃     审核:     

凌翼, 男,1970生,重庆人,教授,博士毕业于以色列巴伊兰大学(Bar-Ilan University)商学院,回国前在美国 Trident 大学 Glenn R.Jones 商学院(AACSB成员)从事教学工作5年。以全英文授课方式主要面向国际留学生讲授国际企业管理、国际营销、国际谈判和沟通、项目管理、零售学等课程。在美国担任过石油公司顾问,在中国担任过大型国有进出口公司总经理等职务,在 6 大洲 24 个国家亲自参与和执行过商业项目,有丰富的国际经验。对石油能源、化工行业、机动车、药品、保健食品、快消品等多行业领域有工作背景。在企业运行、行政管理、法律、财务方面有较强综合能力,完成过多个国际项目的研究培训咨询工作。著有英文专著《什么是渠道演进的影响因数——对中国的宏观市场营销的研究》(独著)、《渠道的效率是由什么决定的——一些来自中国的经验 》(与Eugene Jaffe 合著)。 在SSCI学刊国际商业浏览,亚太营销和物流等学刊上发表论文若干,被Webofscience,sciencedirect, Emerald, Proquest, Elserier,Scopus等智库收录。

Ling Yi, male, born in 1970 in Chongqing, is a professor who graduated with a doctoral degree from the Business School of Bar-Ilan University in Israel. Before returning to China, he taught at Glenn R. Jones Business School (AACSB member) of Trident University in USA for 5 years. He primarily teaches international business management, international marketing, international negotiation and communication, project management, retailing, and other courses to international students in English. He has served as a consultant for an oil company in the United States and as the general manager of a large state-owned import and export company in China. He has personally participated in and executed business projects in 24 countries on six continents, demonstrating rich international experience. He has working backgrounds in various industries, including oil and energy, chemicals, motor vehicles, pharmaceuticals, health foods, and daily consumer goods. He possesses strong comprehensive abilities in business operations, administrative management, law, and finance, and has completed research, training, and consulting work for multiple international projects. He is the author of the English monograph "What Are the Influencing Factors of Channel Evolution - A Study of Macro Marketing in China" (solely authored) and "What Determines Channel Efficiency - Some Lessons from China" (co-authored with Eugene Jaffe). He has published several papers in SSCI journals such as International Business Review, Asia-Pacific Marketing and Logistics, which have been included in databases such as Web of Science, ScienceDirect, Emerald, ProQuest, Elsevier, and Scopus.

Email(电子邮箱)Professor-Yi-Ling@swpu.edu.cn

Tel(电话)+86-13541380383

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